Progetto Happiness
Italian original · 15+ languages
3.6×
the channel's reach, in 15 months
The challenge
Progetto Happiness had built a devoted audience in Italy. But its message, interviews and ideas about a meaningful life, stopped at the language border: outside Italian speakers, the channel was effectively invisible.
The approach
YouDub dubbed the existing catalogue into 15+ languages with native human voices, one audio track per video. No reshoots, no new content: the same interviews, now understandable in English, Spanish, Portuguese and more.
The results
146.6M
Total views
105.4M (71.9%)
From YouDub
+1.2M
Subscribers gained
16.5M
Extra watch time (hrs)
EN: 31.6M
Top language after original
All numbers exported directly from creators' YouTube Studio ("Audio track" report). Verifiable on request. 30+ more cases under NDA during discovery call.
In their words
"YouDub has taken the message of Progetto Happiness where it never reached before. Today we receive messages from corners of the world that didn't even know we existed. It's not growth. It's impact."
Founder, Progetto Happiness
Want numbers like these?
If your channel is the right fit, native human dubbing can open the same doors. It starts with a discovery call.
Apply for dubbing